Impact of Online Reviews on Local SEO

Reviews undoubtedly are a crucial part of the internet. Behind the success of every online business, reviews are one of the role-playing factors. Reviews have the power to change the mind of a customer. That’s why if you want to make your brand viral, you cannot ignore the reviews. Customers trust online reviews, that’s why many of them search on the internet the reviews posted by other customers before buying a particular product or service. Reviews are really important to make a brand viral but are they important for SEO? This blog will answer your question: Do Google reviews help SEO?

Reviews and SEO

According to the Local Search Ranking Factors Survey, when it comes to the local rankings, reviews make up to 16% of the local SEO decision making process. According to the experts, if a website has positive reviews, it can draw more organic traffic which definitely helps in SEO.

How Do Positive and Negative Reviews Affect Local SEO

There is no doubt in the fact that reviews and SEO are closely related to each other. We also know that customers love to post reviews about the products and services they have taken. Also, customers post honest reviews on Google about the products and services which give the correct guidance to others about whether they have to buy that particular product or not. Doubtless, positive reviews boost sales whereas negative reviews decrease the same. Let's take an example to see the importance of reviews for SEO. If you have visited online shopping sites like Amazon, Ebay, Snapdeal, etc., you have seen that the sellers with more positive product reviews rank on the top of the page. What is the benefit of this ranking? The benefit is these sellers will get more sales because most of the buyers buy the products from the first page. The sellers with more negative reviews get lower rankings. This is what the effect of reviews on local SEO. The similar procedure works for Google reviews.

Closing Words

In this blog, we have seen why are reviews important for SEO? We also have seen the link between the reviews and SEO. Hope you enjoyed this blog and found your answer to the question: Do Google reviews help SEO?

About Webpulse Solution Pvt Ltd

Webpulse Solution Pvt Ltd is one of the leading Digital Marketing Companies in Delhi. Our digital marketing services include content writing, content marketing, SEO, SMM, SEM, Google Map Promotion etc. Due to our services, many businesses have ranked on the first page of Google for specific keywords. We have become the reason for the success of many businesses. If you want to rank on the first page of Google, contact us.