The Best Social Media Strategies to Use Hashtags for Better Reach & Engagement

Thu Sep 24, 2020
The Best Social Media Strategies to Use Hashtags for Better Reach & Engagement

The # symbol, also known as octothorpe, was initially used to mark numbers. When this symbol followed by a phrase is used on the social media platforms refer to as a hashtag. Using hashtags on social media is considered as one of the best practices to draw the maximum traffic. Today, hashtags are used for many purposes, one of which is the promotion of a business on social media platforms.

In this blog, we will discuss the social media strategies to use the hashtags in the correct way to receive the maximum traffic from the social mermaid platforms. But before we begin, let’s check out some of the basics of hashtags:

  • Hashtags always start with the # symbol followed by a word or phrases. But there should not be space, punctuation, or symbols between the words.
  • Hashtags only work when your account is set to public.
  • We can use more than one word in hashtags but it is always good to use short hashtags.
  • Always use the relevant hashtags. If you use irrelevant hashtags, you will not get engagement from the social media platforms.
  • A limited number of hashtags should be used on social media platforms. The practice of using more hashtags looks spammy.

Tips to Find the Best Hashtags

What we discuss here is how to find relevant hashtags. In order to find the most relevant hashtags for your brand, industry, or audience, you have to do research.

Monitor Social Media Competitors and Influencers

Start your research by doing a competitive analysis of hashtags on social media. Before starting the analysis, make a list of your competitors and the persons who you follow. On this list write the hashtags which they use most often. Also, write their frequency of using the hashtags in each of their posts. This will give you some idea about the strategy for using the hashtags on social media.

Use Hashtagify

Hashtagify is one of the hashtag finders which most of the people use to find the best Twitter and Instagram hashtags. With this tool, you can search for the hashtags and also see its popularity. For example, if you search for the popularity of #contentmarketing, this tool will show you the results for the overall popularity of the hashtag. It also shows you the trends for the hashtag for a particular month of the week.

Besides this, there are also a lot of hashtag generator tools available on the internet which you can use to generate different combinations of hashtags.

Know the Trending Hashtags

If you want your post to be seen immediately by the users, your hashtag should be trending. With the help of a hashtag generator tool, you can generate the hashtags similar to the trending hashtags. One such tool is RiteTag. This tool generates the trending hashtag suggestions based on your content. These suggestions help you create the best engagement hashtags for your post. If you want a detailed analysis of hashtags, click on the “Get Report” section of this tool.

Analyse your Previously Used hashtags

Keep a track of your previous hashtags that you have used on your posts. Pick your most popular posts and see whether there is a trend with the hashtags which you have used for those posts.

How Many Hashtags Should I Use?

The frequency of posting the hashtags depends on which social media platform you are using for your posts. The hashtag strategy is not the same for all social media platforms. There are also some social media platforms on which you should not use hashtags.

Facebook

Frequency of using hashtags for a post: 1 - 2 hashtags.

Using hashtags on Facebook helps you increase the visibility for particular content or post. By using appropriate hashtags on Facebook, you can attract new community members for your brand. In this way, you can increase your reach to the customers on Facebook. The best approach to use hashtags on Facebook is to select 1 - 2 most appropriate hashtags for the content of your post.

Twitter

Frequency of using hashtags for a post: 1 - 2 hashtags.

The tweets with hashtags can double user engagement as compared to the tweets without hashtags. On Twitter, you should use 1-2 hashtags for each post. If you use more than 2 hashtags for a post, this will decrease the user engagement.

Instagram

Can use up to 30 hashtags.

In order to increase the customer's engagement, Instagram allows you to share up to 30 hashtags for your posts. Now, you have got your answer to your question: how many hashtags should I use on Instagram?

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