The technique of sending personalized and targeted emails to potential and existing customers is known as email marketing. Marketing emails contain information for the promotion of business like the latest discounts and offers. A successful email marketing campaign requires proper planning and a proper understanding of the subscribers. The correct execution of email marketing can help marketers develop long term relationships with clients. Moreover, it also helps in strengthening your brand reputation.
Now, coming to our question: Is email marketing dead? In this blog, we will discuss whether email marketing is an effective tool for today’s marketers or not.
Some marketers believe that email marketing has lost its demand, while others are in the support of email marketing. The following statistics will help us find the answer to the question.
According to the data shattered by Statista, there were more than 3.8 billion users of email in 2018 across the world. This data is higher than the total number of social media users across the globe, which is about 2.62 billion in 2018. The figure of email users is expected to reach about 4.4 billion by 2023.
Moreover, in 2018, more than 280 billion emails per day were sent and received. This number is expected to reach 347 billion by 2023. These figures indicate clearly the power of email marketing and how effective is email marketing.
In a survey, it was found that about 99% of the users check their inbox on a daily basis. Another survey was conducted in the United States, in which it was found that more than 50% of the respondents check their emails more than 10 times a day. They also agreed that emails are one of their preferred media for getting updates from the brands.
Moreover, the rise of social messaging apps could not dominate email marketing. Emails are still a preferred medium of communication.
All the statistics discussed above clearly indicate that emails are still a popular medium of communication and marketing across the globe today.
Is email marketing effective? This question has become more pertinent after the rise of social media platforms, as most of the potential and existing customers are using at least one social media platform. This leads the brands to believe that social media giants like Facebook, Twitter, Instagram, etc. are the only media to connect with their clients. Besides these are the largest social media platforms, their engagement rates have a different story to tell. According to the data shared by Rival IQ, the average engagement rate in 2018 was about 0.16% on Facebook. Talking about other giants, Twitter and Instagram, the engagement rate was about 0.046% and 1.75% respectively. This data is somewhat disappointing.
In a study conducted by GetResponse, about 4 billion emails were sent between July and December 2018. This data revealed that emails have an open rate of 22.86% worldwide with a CTR of about 3.71%.
To get a response from the maximum number of customers, emails should have catchy headlines. If you are new to email marketing, you can take assistance from the leading digital marketing company.
ROI is one of the factors which determine the email marketing success rate. In email marketing, you have to invest in software. In addition to this, you have to hire staff to deliver quality content and attractive newsletters. A recent study revealed that email marketing can deliver an ROI of up to 4400%. With such a huge ROI potential, email marketing can boost your business.
The rise of various social media platforms like Facebook, Twitter, etc. have created a question in the minds of people: Are emails still in fashion? We have already talked about this point previously in this blog. Emails are still a preferred choice of communication for marketers. If a company launches a new product in the market, it promotes the product on various platforms, emails are one of these. Users prefer reading a detailed email about the product rather than receiving annoying text messages.
According to Sale Cycle, 59% of customers claim that marketing emails have influenced their purchase decisions. To get a good response to marketing emails, they should have catchy headlines.
Email marketing isn’t dead but it is continuously evolving. Today, marketers are using a number of tools to make their emails attractive. We have read in this blog, emails are one of the most powerful tools to increase sales.
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