SEO is the practice of optimizing web pages to improve their visibility on the internet. In other words, SEO can be defined as the practice of making the web pages rank higher on the search engines. The websites which rank higher on the internet get more organic traffic. Also, there is a cut-throat competition in the field of SEO and content marketing. To beat this competition, experts try many ways to rank at the top in the search results. These techniques are categorized into two types of SEO practices, namely black hat SEO and white hat SEO. in this blog, we will see the difference in white hat SEO and black hat SEO.
White Hat SEO
White hat SEO is the practice used to rank websites and webpages higher on the internet without violating the SEO rules and regulations defined by Google. In short, white hat SEO is the ethical way to rank a webpage or a website higher on the internet. Let’s see what are the white hat SEO techniques?
Content is the king in the world of digital marketing. Therefore, if you want to increase the traffic of your website, you should create engaging content for your readers. Creating quality content is one of the best ways to track higher. How the quality content works. If a user stays on a web page longer, the SEO rating of that website increases. This is because the user finds your content relevant to his search.
Content Relevant Keywords
Keywords play an important role in making a website rank higher. Therefore, you should always use those keywords in your content which are searched by the users and are relevant to your article or blog. In your content, you should include primary and secondary keywords. Primary keywords are the main keywords and the secondary keywords are the supporters of the primary keywords.
Keyword Rich page Titles and Metadata
Try to include keywords in some or all the titles and subtitles which you create in your content. Besides this, it is mandatory that metadata contain the main keyword.
Maintain the Keyword Density
Keywords are important for every article or blog. They help you rank higher on the internet and also makes your content relevant to the searches. But you should maintain the keyword density in your content. Do not try to stuff the keywords as this will decrease the authority of your website and lower its SEO rating.
Authoritative Inbound Links
Always create authoritative inbound backlinks. Authoritative inbound links take time to create but once they are created, they increase your website traffic and authenticity.
Fast Page Loading Time
Page loading also impacts the SEO rating of the website. A website having quick loading time always gets priority in the ranking than the websites which take more time to load. There are many factors which affect the loading time of a website like embedded image size, website hosting, etc.
If you are facing difficulties in ranking your website, you can take white hat SEO services from any of the digital marketing companies.
Black Hat SEO
Black hat SEO practices are exactly opposite to the white hat SEO practices. This means that the black hat SEO practices violate the laws and regulations of Google to rank a website or a web page higher on the internet. Such types of SEO practices should be avoided. Let’s see what are the black hat SEO techniques?
Keyword stuffing is the most common practice of black hat SEO. As the name implies, this is the practice of stuffing keywords into the content in order to make the website rank higher in less time.
Meta Keywords Stuffing
Placing the keywords in web page meta tags, page titles, etc. by unnatural means comes under the black hat SEO practice. Such types of practices do not increase the authority of your website but impact your website negatively.
Publishing Bad/Irrelevant Content
Publishing of bad or irrelevant content also comes under black hat SEO practice. Plagiarism is the biggest example of this category. Previously when the Google algorithms were not well-developed, such practices helped bloggers rank their content higher. But the scene is different today. Google has more advanced algorithms today. Such advanced algorithms not only detect the duplicate content on your website but also lower the rank of your website.
Above-listed practices are some of the examples that come under the category of black hat SEO.
In a Nutshell
In this blog, we have read about two different types of SEO practices. One of which follows all the policies of Google and the other does not. Hope this blog helped you and made you differentiate black hat and white hat SEO practices.
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