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Digital marketing: The increased focus on Artificial Intelligence and more

Sat Aug 18, 2018
Digital marketing: The increased focus on Artificial Intelligence and more

It is expected that in 2017 brand revolution will play a major role in the introduction of new brands. These days thanks to social media consumers are playing an even more-important role in determining the end success of a product through their constant feedback. The choices that they make while buying shows what they need and what they are prioritizing. The impact of brand revolution, as per experts, is already being seen on industries that are dependent to a greater extent on consumers.

It is expected that in 2017 brands will have no option but to listen to what the consumers have to say. It is expected that these requirements will also shape how the products turn out to be in the year ahead. Companies will offer their products based on the latest trends in the lifestyle of their target customers.

Greater usage of artificial intelligence

As far as digital marketing in 2017 goes artificial intelligence would be a bigger phenomenon. More entities will be using it. Thanks to the increasing number of startups that are looking to establish themselves as brands and greater presence of data analytics, companies will be aiming to use artificial intelligence to a greater extent in order to make sure that consumers are able to find them easily enough.

Companies would be using the latest electronic applications as well as absolutely-precise analytical tools in order to forecast the needs of consumers before even they themselves feel the same. This is expected to allow them to stay ahead in the game in a big way.

Instant would be the new normal

These days, most of the people who are surfing the internet can be classified as the Generation Z, a generation that has grown up with social media and the latest technological tools all around. This is why they expect to be entertained and informed instantly – they have to be gratified just like that. Most of them prefer social channels that function in an instant. Some examples in this case would be Snapchat, Musical.ly, and Instagram.

There is also a negative side to this. As experts say that the said generation is used to instant attention, gratification, and communication. This is why in order to associate and bond they are choosing platforms that are more visual and use more spontaneous and faster ways so as to communicate.

Information overload will be sorted by niche curating

With every passing day people now have more information than they have ever been exposed to. Experts say that this means that they are not able to process and use it properly. This is why people these days are relying a great deal on curated information. There is also a tendency to trust information emanating from a certain network where people know and have faith in the person who is providing the network.

It is very important in this day and age that people find some resonance with the information that they are getting. It must appeal to their values, interests, and overall lifestyle for them to accept the same. This is why peer specialists will become so much more important in 2017.

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