Many businesses make an incredible business website for their online representation and put a lot of effort into its promotion with the hopes of generating business but fail to yield desired results. If you are also facing such issues, then it means you are not able to anticipate the reasons behind the lower conversion rate than expected.
You need to determine the causes and efficient solutions to improve the conversion rate of your website. As the experts from a prominent SEO Company in Delhi, let us share some probable reasons that may be harming your website’s conversion rate.
Slow Website Upload Speed
We are living in a digital world where a huge number of tasks are getting executed through clicks and taps. In such a scenario, the more a website takes time to upload, the more number of visitors it is going to lose. The visitor will quickly jump elsewhere to accomplish his needs. Check and assess the following technical aspects for better website speed.
- Hosting: Always prefer dedicated server or managed hosting providers.
- Image: Always optimize your graphics before uploading them to your website.
- Scripts. Avoid using too many flash banners, social media feeds, interactive maps and other plugins/software on your website.
Better Accessibility of Your Website
It's 2020 and now more than 80% website traffic comes through mobile devices. Broken images and misaligned elements in the mobile version of your website not only create undesirable user-experience but further affects the conversion rate too. Also, Google penalizes them in terms of ranking. Therefore, it is crucial to make your website mobile-friendly, efficiently-functional and fast.
Clean Yet User-Friendly Structure
A smooth and clean website makes users stay relatively longer than on the websites having a complicated structure. Avoid lengthy menu navigation and keep things short and simple. Your website should convey the desired information to the user in a precise manner.
Determine the most-visited webpages or popular products and ensure easy navigation as well as a ‘call-to-action’ mechanism for those. More the user finds it easier to the desired page, the more chances of conversion. Also, make sure that each form on your website is functioning properly.
Avoid Pushing Your Users for Sales
Using pushy and aggressive popups and CTA buttons simply chase away the users irreversibly. Focus more on their needs instead of your own profits. Use popups and other such website elements only when they offer sufficient value to the users. You need to make your website a sleek and smooth business gateway, not an advertisement board.
Easily accessible and meaningful CTAs
Once you grab the attention of users and make them end up on the desired web page through easy navigation, now it's all come to a relevant and meaningful CTA button. Avoid flashy and big CTA buttons and place it on the relevant places for quick and easy conversion.
Get Website Designing and Promotion Services from Reliable Agency
Instead of assessing your website by yourself, you can simply choose to hire a reliable website designing and development company for a better conversion rate. Webpulse Solution Pvt Ltd. is one such prominent Website Designing Company in Delhi you can rely upon. Let us transform your website into a tremendous tool for business growth.