LSI stands for Latent Semantic Indexing. These keywords are the related keywords that are used by search engines to understand deeply the content of a webpage. In easy language, we can define LSI keywords as the words or phrases which Google sees semantically related to a particular topic. You can consider these keywords as the synonyms for Google. For example, if you search for a word, say, car on the internet, then the LSI keywords examples for the word car are automobile, vehicle, engine, etc.
In this blog, we will discuss what is the use of LSI keywords and how to use these keywords to boost SEO score or rating to get the maximum benefit.
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How to Find LSI Keywords?
Now, let’s discuss the strategies to find LSI keywords.
Strategy 1: Don’t Focus Only On Synonyms
While finding the LSI keywords, do not focus only on synonyms. Let’s understand this with the help of an example. Consider that you are looking for the best digital marketing company Delhi. You won’t focus only on synonyms like the best digital marketing firm in Delhi, the leading digital marketing company in National Capital Territory of India, etc. Instead, you have to search LSI keywords by typing like the best digital marketing agency in Delhi, top 10 digital marketing companies in Delhi, etc.
Strategy 2: Get Help From Google
Let Google make your work easy. If you ever searched for anything on Google, you might have seen that Google shows some related phrases that you have typed, at the end of the page in blue colour. These related words or phrases are blue because they are hyperlinked by Google. These keywords are also shown by Google as you start typing the Google search bar.
These phrases or words are LSI keywords. You can use them directly in your blog or article.
Strategy 3: Use Google Keyword’s Planner
Google Keywords Planner is an excellent tool developed by Google. It generated thousands of related keywords. The best part of this tool is it also shows you the number of monthly searches for each keyword and phrase along with the SEO competition as low, medium, and high.
For businessmen, this is a very useful tool, as it also shows the bid rate or PPC for each keyword. This tool is available free of cost.
Strategy 4: Use LSI Generator Tool
You can also use any LSI keyword generator tool. Many LSI keywords generator tools are available online for free. You can use them to get the best LSI keywords.
How to Use LSI Keywords?
Now, let’s see how to use LSI keywords to increase SEO score and to boost traffic on the website.
Use LSI Keywords in Description
To boost the SEO score of your blog or article, you can use LSI keywords in the description. Meta description plays an important role in enhancing the SEO ranking of a website. Therefore, if you use LSI keywords along with the main keyword in the meta description, you will get more priority from Google. This will increase your search results due to which you will rank higher.
Use Main Keywords With Two Semantic Keywords in Your Content
Have you ever heard about catalysts? These are the substances which increase the rate of a chemical reaction. LSI keywords act as catalysts for your content. They help your article to rank high without replacing the main keywords. This is a very effective strategy because by using it, you can avoid Google penalties of keyword stuffing.
Place the Best LSI Keyword
To get the best results, you have to place the best LSI keywords in the content. For this, you have to research well on the internet. You can use different LSI keywords finding tools or can use Google Adwords for the same. Select the keyword with good search volume and low competition. This makes your article or blog rank higher on Google.
Use LSI Keywords in Image Optimization
Image optimization is mandatory to get a good SEO score. If you use LSI keywords while optimizing the images of your content, you will get the best results. If you have an old image related to your content which has been used several times, you can bring it back to life by renaming it by using LSI keywords.
To rank higher on Google, it is mandatory that you have used the best SEO techniques. Using LSI keywords acts as a booster for your content which increases the SEO rating. LSI keywords not only protect you from keyword stuffing penalties but are also good from the users’ perspective. If you do not use LSI keywords, users may get bored by reading the same keywords in the entire content. But if you use LSI keywords, users will lose their interest in your content.
About Webpulse Solution Pvt Ltd
Webpulse Solution Pvt Ltd is a top SEO company in Delhi. We provide various digital marketing services to our customers like content management, SEO, SMM, etc. We have ranked many businesses on the first page of Google. Our company has also been awarded as the best website designing company in Delhi for two consecutive years 2017 and 2018.