You're probably aware of the value of business blogging if you already have one. But do you know how to make your blog posts more search engine friendly by optimising them?
The truth is that many bloggers do not take advantage of their blogs' immense marketing potential. Despite the fact that roughly 60% of businesses have blogs, according to a recent research by blogger.com, 65 percent of those blog owners haven't updated their blogs in the last year. You may get the various benefits of blogging by providing new, relevant content and conducting basic blog post Search Engine Optimisation.
Here are seven simple search engine optimization (SEO) methods to help you generate more traffic to your site.
1- Do keyword research: Keyword research is essential for on-page optimization. By offering useful information about a topic, you're likely to include keywords without even recognising it. However, you may not have explored a range of tools and approaches for locating similar keywords pertinent to your blog content. Both the Google Adwords Keyword Tool and semrush.com are excellent resources for finding keywords relating to your topic, as well as spying on your competitors to see what terms and phrases they are using to drive traffic to their website.
2- Make use of keywords throughout your post: It's critical to arrange your value, relevant keywords where they'll have the most impact on people and search engine crawlers indexing your material after you've chosen a few. Make an effort to integrate them in the following areas:
2- Headings and subheadings
3- The first sentence of the introduction
4- The final paragraph
5- Text that acts as an anchor (text you hyperlink to other related pages on your site)
6- Meta descriptions and title tags
3- A word of warning: Avoid keyword stuffing, which is the practise of packing your text with so many terms that it becomes difficult to read. Not only would this annoy your blog visitors, but it will also result in a Google penalty. A couple of keywords judiciously put will suffice.
4- Make sure your images are optimised: When you submit a photo to your blog, make sure to include keywords in the file name and fill out the alternate text field with a short, keyword-rich description of the photo.
5- Use hyperlinks to refer to others: Include a link to the information you're referencing when you mention another blogger or article in your blog post. It's not just excellent blogging etiquette, but you might get lucky and get a link back as well. Any site that wants to rank better in search engine results pages needs high-quality links.
6- Provide people with the option of subscribing to your blog: Include conspicuous RSS or Feed Subscription Buttons and, if feasible, allow people to subscribe to your postings through email. This allows your blog readers to receive fast notifications of new postings without having to check your site for new content on a regular basis.
7- Make use of social media to spread the word about your blog entries: You may be using Facebook, Twitter, Google+, or other social media sites to communicate with new and current consumers as a small business. Why not advertise your blog content on these sites and receive even more web exposure? Free apps like Hootsuite make it simple to share links to your most recent blog article across all of your social media accounts with just a few clicks. You may even plan ahead and schedule your postings.
You can encourage greater SERPS results, increased online traffic, and higher client conversion rates by following these basic SEO tips.