How to Optimize Conversion Rate

Thu Aug 20, 2020
How to Optimize Conversion Rate

A conversion rate optimization is a process by which we can increase the percentage of website visitors who take the desired action like filling a web form, purchasing a product, signing up for a service, etc. The conversion rate optimization helps to understand how users move through a website, what actions they take after visiting a website, and what stops them in completing their goals.

Some Examples of Conversion

Micro Conversions

  • Signing up for email lists,
  • Creating an account,
  • Adding a product to the cart, etc.

Macro Conversions

  • Purchasing a product from the site,
  • Requesting a quote,
  • Subscribing to a service, etc.

The conversion rates vary depending on the nature of business. Regardless of the nature of the business, every person wants a good conversion rate. How to increase conversion rate on site? In this blog, we will discuss the conversion rate optimization techniques.

Techniques to Improve Conversion Rate

Add a Pop-up to Your Website

According to a study, the average conversion rate for all pop-ups is about 3.09%. However, if you do it in the right way, you can reach the top 10 conversion percentage of pop-ups, which is about 9.28%. The best part of the pop-up is it works on every site. We are sharing here some tips to get the highest conversion rate from popups

  • When a user visits your website you can show your premium services in a pop-up.
  • Pop-ups should not be displayed immediately after loading of a webpage. You should put a timer to delay the pop-ups to be displayed on the website.
  • Pop-ups should not be annoying for users. Therefore, you should make pop-ups easy to close for all the users.
  • Set a cookie so that the pop-ups will be displayed only for once per user.

Say no to Unnecessary Form Fields

Have you ever filled a form online? If yes, you better know how many fields did the form contain. We are pretty sure that the form contained only the necessary fields. Apply the same on your website. If your website has an online form, you should keep only the necessary fields to it. Adding the unnecessary fields not only increase the length of the form but also annoys your users. This is because it takes more time to fill the lengthy forms. The lengthy forms are one of the best strategies to kill a conversion rate. We don't think that you will like to follow such types of strategies.

Add Testimonials and Reviews

Testimonials and user reviews are the best ways to get a high conversion rate. Let's understand how it works with the help of an example. You are searching for a company which offers the best digital marketing services in Delhi. One of your friends has taken digital marketing services from a particular company, say, Webpulse Solution Pvt Ltd. and shared his review about the company with you. If you find his review beneficial, you will take the digital marketing services from the same company. What we have seen in this example is the role of review for a conversion rate. After listening to your friend’s review, you found that the Webpulse Solution Pvt Ltd is the best digital marketing company in Delhi. That review forced you to take the services from the same company. This is what the testimonials do.

If you add testimonials and reviews of your past users, you will get an increase in the conversion rate.

Remove Distractions

A web page with more distractions forces users to leave early. This will decrease the traffic on your website which automatically decreases the conversion rate. If you want a high conversion rate, you should avoid distractions on your website and make the landing page clear, concise, and easy to navigate. Add only three necessary things to your home page.

Add a Live Chat Feature

The customers who want to buy your services may have a doubt at any stage of purchasing. In such a case, the customers want an immediate solution to their query. If you have added a live chat feature on your website, the customers can ask their doubts and any member of your team will solve it.

Take the Help of Technology

In the above point, we have discussed the live chat feature. But none of the employees can work 24x7. What if a customer visits your website in off-hours? In such a case, he will not get an immediate answer to his query. In such a case, you can take the help of artificial intelligence and deploy a bot on your website. It answers the common queries of the customers. This is what most of the websites are doing nowadays.

Closing Words

In this blog, we have learnt what a conversion rate is and what the conversion rate optimization techniques are. By following these steps, you can achieve a higher conversion rate on your website.

About Webpulse Solution Pvt Ltd

Webpulse Solution Pvt Ltd is one of the leading digital marketing companies in Delhi. The company offers various digital marketing services to the customer like SEO, SMM, content writing services, content marketing services, etc. Our company has also been awarded as the best website designing company in India. Take our services, we will take your business to new heights.

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