Importance of Internal Linking in SEO

Internal links are the links, clicking on which a user lands on another page of the same website. Internal linking is one of the best practices of SEO. These links are also called internal backlinks. There are many advantages that internal links provide to a website. In this blog, we will try to answer the most popular question: Why are internal links are important for SEO?

Internal linking helps in decreasing the bounce rate

The bounce rate of a website is determined by calculating the time that a user spends on a particular website. The time that a user spends on a website is inversely proportional to the bounce rate. This means if you want a low bounce rate, you should provide engaging content to the users so that they spend more time on your website. The websites with low bounce rate rank higher on the search engines. If you often search for how to reduce bounce rate on a website, you should try internal linking. If you add links of other posts in between your article, users will click on those and land on another page of your website. This will increase the time of stay of users on your website. This helps in increasing the SEO score of your website and makes it rank higher.

Internal linking helps boost organic traffic

If you have written a new blog and you want high traffic on that blog, you link that blog with that blog which is receiving more traffic by the technique of internal linking. By doing this, you will bring the maximum portion of the traffic from an old blog to your new blog. In this way, internal linking helps you get more traffic.

Internal linking increases the number of long-tailed keywords in an article

Keywords are an important part of SEO. a good placement of keywords helps a website rank higher on the search engines. These are of two types: long tail and a short tail. The placement of long-tail keywords in an article is beneficial because it covers all the supporting short-tail keywords. On the other hand, long-tail keywords are also crucial from the SEO point of view. You can link your articles to one another by placing long-tail keywords with a hyperlink, but take care of keyword stuffing. Also, too many internal links make your page spammy.

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