SEO stands for Search Engine Optimization. It is the technique to make the websites rank on the first page of Google. In short, SEO is the practice to increase the organic traffic on a website. While the good and right SEO optimization techniques help your website to rank on the top, on the other hand, incorrect SEO optimization techniques decrease the visibility of your website. Therefore, you should also know SEO mistakes. By avoiding these mistakes, you can increase the rank of your website.
In this article, we will discuss some common SEO mistakes that you should take care of. Let’s begin.
Wrong Keywords Selection
Content is the king and to make good content, proper selection of the keywords is necessary. For the selection of proper keywords, you have to do proper research on the internet. Search volume also plays an important role in the selection of the keywords. Let’s take an example, you have selected a keyword without doing proper research. That keyword is relevant but unfortunately, it does not have any searches. In such a case, you will not get any traffic on your website on that keyword. Therefore, before selecting a keyword, you should also search for the search volume.
So, how to find keywords? There are many keyword research tools available. Examples Google AdWords Keyword Planner, Google Trends, SEMrush, Moz Keyword Explorer, etc.
Some people believe that the more the keywords in an article the greater is the ranking possibility. Due to this, they start stuffing the keywords in their article. This is a myth about SEO. if you stuff keywords, your website gets a bad SEO rating due to which your article never gets a good rank. For the best SEO score, you should maintain a proper keyword density in your article. A good keyword density range is from 3 to 5 % in an article.
Plagiarism is the practice of copying the content from a particular website and publishing it on your website. This process is also called content theft and is highly discouraged. Content theft is an offense. Hence, the owner of the website from which you have stolen the content may file a case on you. Moreover, plagiarised content decreases the SEO score due to which the visibility of your website is badly affected. Hence, you should always post plagiarised free content. There are many free online plagiarism checker tools. You can take advantage of such tools.
Ignoring Meta Tags
Most of the people do not take meta tags seriously. Meta tags are embedded in the HTML code. Therefore, these are hidden for the users while surfing on the internet but are visible for the search engine crawlers. Hence, meta tags play an important role in ranking a blog or article.
Link building is an important part of SEO. Good link building strategies are the part of white hat SEO, hence, it increases the organic traffic on your website. Let’s see what are the advantages of good link building techniques?
- Good quality links increase the visibility of the website.
- You will also get traffic from the other linked websites.
- High quality incoming or links are proof of the reliability of your website.
- Link building also helps in generating organic traffic.