You've created a Facebook page for your company. How can you begin to market your new Facebook profile and encourage your followers to interact with you? There are a few things you need to do initially to get the word out on your Facebook page so you can start communicating with current and potential clients.
Here are six ways to get the word out about your new page:
1- Tap into your existing network: If someone has already signed up for your email list, they are likely to want to connect with you on Facebook as well. Send an email to your whole contact list announcing your new page and urging them to like and follow you on Facebook. You should also include social media links in your email footer to inform your subscribers about your active social media platforms.
2- Include a subscribe button on your website: Add a follow button to your website or blog to make it simple for visitors to follow your page. A Facebook follow button is a widget that you may use to connect people to your Facebook page. Social media symbols are built right into websites produced with Constant Contact's website builder, but depending on the website tool you're using, you may need to fiddle around to figure out the ideal method to include your social media on your website.
3- Make a Facebook advertisement: Running a Facebook ad is a simple approach to get your page in front of a fresh audience that is interested in what you have to say. You can design an ad that targets people who share specific traits, such as age and geography, using Facebook's targeting options. You can also upload your email list and reach out to your existing contacts using Facebook's Custom Audiences function.
4- Disseminate useful information: The distinction between social media and social media marketing is significant. By publishing informative information and encouraging people to take action, you may give people a cause to Like your page. Because Facebook is a visual platform, post photos and videos whenever you can. You may even try a Facebook Live to interact with your audience.
5- Promote your page both online and offline by doing the following: Advertise your Facebook Page on all printed marketing materials, such as business cards, menus, flyers, signs, and t-shirts. Mention your Facebook Page when speaking at a workshop, seminar, or conference. You may even include an image and a link to your page in your slide deck.
6- Don't forget about your current social media following: If you're active on other social networking platforms, such as Twitter, Pinterest, or LinkedIn, make sure to promote your page there as well. Your superfans will be ecstatic to engage with your brand in every way possible.
Are you ready to start promoting your new Facebook Page?
What is the use of having a Facebook profile if no one knows about it? Increase your following and start making a significant effect on social media by promoting your page anywhere you can.