Advertising is a great way to increase your brand awareness and boost your sales. This medium has been used by people for years to boost their businesses. Today, we have developed a number of ways to advertise our products, one of these ways is online advertising. You can promote our services and products online by Google ads and Facebook ads. Both of these services are a great way to take your business online, but the question is which one is better? When it comes to selecting an advertising service from Google or Facebook, it becomes a bit difficult. In this blog, we will see what are the differences between the advertising services of Google and Facebook.
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Difference Between Google Ads Vs Facebook Ads
Google Adwords: Paid Search
Google Adwords is the most popular PPC advertising platform. When it comes to paid search, most of the people prefer PPC advertising. PPC uses text-based advertisements by targeting the keywords. Advertisers place bids on keywords related to their business. Keywords are the words or phrases which users search on Google. How does this work? Google considers two factors to decide the position of ads on the page, bid rate, and quality score. Quality score is the factor that decides how relevant and useful your ad is for users. The product of these two factors decides the actual position of the ad.
(Bid rate) x (Quality Score) = (Ad Position)
Facebook is one of the greatest social media platforms. It has the highest number of monthly active users than any other social media platform. Therefore, advertising on Facebook may offer a good conversion rate. Unlike paid search which only depends on the keywords, Facebook ads let users find businesses based on the things in which they are interested. Therefore, Facebook ads work in the way, the users behave online.
The Difference: Summary
- Google AdWords lets businesses find new customers online.
- Facebook ads let customers find businesses.
After knowing the difference between Google ads and Facebook ads, let's explore both of these.
Advantages of Google Ads
Wide Audience Reach
Google is the largest search engine with over 75% of the search market share. There are more than 1.2 trillion searches on Google every year. Hence, the benefit of Google advertising is that by posting ads on Google, businesses can reach a large number of customers, because no other search engine can offer such a high audience. Due to this, one can easily see why AdWords is the most popular and widely used platform across the globe.
A Level Playing Field
One of the biggest misconceptions about Google Adwords is regarding the bid rate. Most of the advertisers think that they will rank their ad on the top of the page by placing the highest bid. But this is not the case. Being one of the largest and reputed search engines, Google focuses on quality. Therefore, the ads which are most relevant to the users’ searches will get priority. How Google decides the position of ads is explained above in this blog.
A Wide Range of Google Ad Format
If we talk about the types of Google ads, Google offers a wide variety of ad formats:
- Text Ads
- Responsive Search Ads
- Image Ads
- App Promotion Ads
- Video Ads
- Product Listing Ads
- Showcase Shopping Ads
- Call-Only Ads
In addition to the ad formats as explained above, Google also has add-on features for the advertisers. Users can use these add-ons to drive quality traffic in order to fulfil their specific business needs. Sitelink extensions, location extensions, price extensions, call extensions, etc. are some of the examples of these add-ons.
Advantages of Facebook Ads
Currently, there are about 2.37 billion active monthly users on Facebook. Moreover, most of the people use Facebook in their free time. Therefore, Facebook ads can help advertisers target a massive amount of customers. Facebook is also a great place where users can search for content regarding their personal interests. This data can be used by the advertisers to find the perfect audience for their products and services.
One of the most well-known targeting audience options of Facebook is Lookalike Audiences. This feature of Facebook lets users upload the information regarding their current customer base which helps create an audience similar to the current customer base.
You can also reach a large audience via Facebook by taking facebook ad services from digital marketing companies. Webpulse Solution Pvt Ltd is one of the leading digital marketing companies in Delhi.
This is another advantage of Facebook ads over the Google ads. Advertisers can make Facebook ads more effective by using videos, images, and other content. By using Facebook ads, advertisers can sponsor the ads without interrupting the flow of information.
Strong ROI on Limited Budgets
If we talk about Google ads vs Facebook ads cost, Facebook CTCs are about 56% lower as compared to that of Google. Also, Facebook offers a high conversion rate to its advertisers as compared to Google. While Google has a 3.75% conversion rate, Facebook has a conversion rate of up to 10%.
Both are the reputed giants. While Facebook ads cost you less, Google ads help you reach a large number of customers globally. Hence, it depends on you which ad service you will select. However, if you take both of these ad services, you will take your business to new heights of success.
About Webpulse Solution Pvt Ltd
Webpulse Solution Pvt Ltd is one of the best Digital Marketing Companies in Delhi. The company offers various services like content marketing, SEO, SMM, etc. In India, the company has been rated as No. 1 Web Designing Company and has been awarded as the best web designing company in India for two consecutive years (2017 and 2018).