If you have surfed on the internet, you have also seen a box-type structure in which the content is organized. This box is shown at the top of the page of Google. This position is also known as “position 0”. This is the featured snippet. Featured snippets are very useful for a website because they draw the maximum organic traffic. If we talk about the types of featured snippets, they are categorized into three types, namely, paragraph, list, and table.
In this blog, we will discuss the techniques by which you can optimize featured snippets. Before we begin, first see the benefits of featured snippets.
Benefits of Featured Snippets
Let's see why are featured snippets important?
Draws the Maximum Traffic
As the featured snippets are displayed by Google on the top of the first page of the Google, maximum users click on that link. Due to this, the user’s website gets more organic traffic. This is an added advantage of the featured snippets.
Develops Users’ Trust
The search results that are displayed on the topmost position of the first page on Google are considered as the most reliable searches. Therefore, maximum users trust on the results that are displayed on the topmost position.since the featured snippets are displayed on the top position, they develop trust among the users.
How to Optimize Content for Featured Snippets
Do Keyword Research
If you really want your content to rank pon the first position on Google in the fork of a featured snippet, proper keyword research is mandatory. Keyword research is an indispensable tool for every blog and article that helps it to rank on the first page of Google. If you find the keywords in the form of question-type search queries, it will be more beneficial for your content. There are many tools available on the internet which help you find the best keyword for featured snippets. Let’s take an example of KWFinder, you will find there a tab named Questions. Click on that tab to get keywords in the form of questions.
Don’t Ignore “People Also Ask” Box
If you have searched on the internet, you have also seen a box named “People Also Ask”. This box shows the results based on the keywords that people search on the internet. The searches shown by Google in this box are endless because Google expands this box every time you click on any of the questions displayed in the box.
Don’t Ignore Formatting
Previously in this blog, we have discussed the types of featured snippets. All these types have a different format. You can select any type of format. You have to structure your content based on the type of snippet that you have selected.
Follow the Optimal Word Count
If you want your content to be displayed in the form of the featured snippet, you have to follow the optimal word count strictly. Most of the featured snippets have a word count of 40 to 50 words.
What We Have Learned?
In this blog, we have learned the following things:
- What are featured snippets?
- Why are featured snippets important?
- What are the types of featured snippets?
- How to rank for featured snippets.
- How to optimize content for featured snippets.
Hope you have enjoyed this blog.
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