Most of the businesses are yet not taking Pinterest more seriously for their eCommerce sales which is a big mistake. Pinterest is now a great marketing tool and the 3rd largest social network in the US. The users of Pinterest spend 50% more as compared to the other competitor sites like Facebook, and Instagram. This visual social platform is one of the best ways to reach your audience. Here is how you can leverage the power of Pinterest to drive traffic and increase sales of your eCommerce store.
1- Apply SEO Rules
For using this platform, first you need to understand that Pinterest is a search engine platform so all the rules of search engine optimization apply here as well. In order to boost your eCommerce sales, there is a need to use the right keywords so as to rank your pins higher. This social network uses visual content and all the images on Pinterest have descriptions in which you can use keywords to rank your image on-the-top of the Search Engine Result Pages. You need to give importance to the Pinterest image description and should remain strategic. While writing the description of the image use descriptive keywords to describe your products and specify your target audience.
Following aspects are covered under the image description of Pinterest:
- Purpose - Grab the attention of your target audience by describing the purpose of the product.
- Description- Mention the color, material, size and other aspects of your products.
- Key Features- Tell your potential customers how your product is different from others? Why should they consider your product?
- Audience - Address your potential customers in your description who could buy your product.
You can make use of the long-tail keywords for boosting your eCommerce sales as they are more specifically used by your audience. It is also recommended to take the help of the professionals who can provide the best SEO Services in Delhi for ranking your e-commerce site higher on Google and ultimately results in boosting your sales.
2- Categorize Your Products by Using Pinterest Boards
Attract more people to your pins by keeping your profile well-organized and neat. When you organize your pins into boards then it will be easy for your followers to track them and along with this it also helps to build brand awareness and create a good customer experience. It is better to include the logo of your business to generate trust.
You can even join the group boards that are already in existence or can create a new one. To begin a group board, first create a simple board then edit by going to editing. When you have included the description, and name of your board along with choosing the category, focus on the Collaborators part which you will find in the editing window. In this way you will be able to invite all entrepreneurs/companies on your group board to collaborate with you. This will help you to share your ideas with other professionals and gain access to their followers.
3- Collaborate with Pinterest Influencers
Utilizing social media influencers for your business is the most advanced digital marketing trend. It's an incredible method to get some additional consideration. In the event that you need to utilize Pinterest to drive your online store sales, bloggers and influencers can assist you with that. Pinterest is acclaimed for its non-VIP influencers, cooperation with whom is viewed as more successful than with superstars. Clients will in general confide in them more, as these influencers are paid to evaluate the item and advance it.
Shoppers can identify with non-superstar influencers and worth their conclusion. For a business, working together with a Pinterest influencer implies getting the moment consideration of their enormous following base. Pinterest influencers can stick the post with your item and immediately share it with their followers.
These are some tips to leverage Pinterest for your eCommerce site successfully and to boost your online store sales. For better results, you can take assistance from Webpulse Solution Pvt. Ltd one of the Best Digital Marketing Companies in Delhi who have proficiency in SEO Services as well.